Founded in 1960, the Three Sons has been a staple of Milford, IA retail. From Herman and Emil Richter, owners, was born the University of Okoboji, a ficticious university that calls the entire Iowa Great Lakes the campus of the U of O. Part of the experience of shopping the three sons, if walking the old battered floors, and taking a trip upstairs for half price, plus a buck. Brands you would expect in Milford Iowa are abundant, such as Patagonia, Oakley, Under Armour, Tommy Bahama, and more. There are currently 2 other stores; one at the amusement park, and another near the Regal Beagle called the bridge store. No self-respecting visitor to Okoboji leaves without visiting one of their stores.

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West O Brewery is the best place to go for your microbrews is Okoboji. All beer is made with natural spring water from West Lake Okoboji and are big partners in Keeping Okoboji Blue. You will definitely have a favorite brew with 15 tap options from ciders ranging to IPA's to stouts. Also, West O is known for its amazing Brick Oven Neapolitan pizzas!